Alexandra "Alex" Margarita Russo is a wizard in training who is also one of the main characters of Wizards of Waverly Place. At age 16, she is the middle child in the Russo family: younger sister to Justin, and older sister to Max and the only daughter of Theresa and Jerry. Confident in her magic, and undisciplined in using her powers, she is constantly competing with her brothers to keep her powers. Often times her magic is used in such a way that she requires assistance from her brothers, a favor she at times needs to reciprocate much to her disdain. Her best friend is Harper. She was born in Cab 804, in the back seat.
In the Wizards of Waverly Place: The Movie, Alex and Justin are prematurely forced to do the full wizard competition and Alex wins, but in order to save her brothers and her family, she uses the Stone of Dreams and she gives up her powers so it can go back to the way things are. Things do go back to the way they were before she did the spell. And everything goes back to normal, though Alex has a stronger relationship with her mother, and brothers.
Alex's wand has a black handle with a deep red colored shaft. At the tip is a glass orb that glows various colors when she is casting a spell. Alex usually keeps her wand in a boot she is wearing or other leg coverings.
Alex is the daughter of Jerry and Theresa, and also the sister of Justin and Max. Like most of her family (except her mother), she's a wizard. She works at their sandwich shop, Waverly Sub Station. Alex has inherited her Mexican heritage look from her mother's side, and her magical powers from her Italian-American father. She has a tendency to be very lazy, when given the option of the easy way and the proper way she will pick the easy way every time without hesitation, getting her into trouble often because the easy way always has consequences she doesn't bother to think about until their upon her. She also hates reading, even menus and just points at the pictures of what she wants. Her fashion sense makes her personality crazy. Mostly, her shoes, which is Converse or Ed Hardy, makes it spunky. Her special symbol is Peace Signs. As 'Daddy's little girl' she is used to getting her own way, to the point were she won't accept no as an answer when she wants something, she almost never does what shes told by her parents and openly admits to Justin that she will ignore the rules to do whatever she wants. When it comes to family Alex won't think twice about taking advantage of them, even taking whatever she wants from them. She has a large box of Justin's things that she stole from him under her bed, and won't hesitate to steal her dad's or even Justin's money such as when their chained up or traded bodies with her dad. She also likes to trick Max into doing her work for her often.
Personality
Alex is part Mexican and part Italian, much like Selena Gomez is in real life. She was born in cab number 804. Alex is typically portrayed as a mischievous troublemaker. She is usually mean and apathetic towards others. Her parents describe her as someone who only cares about herself, and Justin describes her as a "snarky, conceited slacker.". She is usually seen with her wand in her sock or shoe. Alex also loves shopping and fashion and is often seen wearing peace signs along with her outfits. It is known that her hobby is poking things with a stick (as shown in the episode "Racing" when she pokes Justin with the Transport Stick when he's on the ground), though she hasn't been able to make money out of it yet, as she tells Dwayne Johnson in the season two episode "Art Teacher". In the season one episode "Potion Commotion", she drank both halves of a love potion and became obsessed with herself (so much so that when she made a reference to herself, her head expanded). Even after the potion wore off, she expressed love towards herself by sending herself multiple amounts of flowers. Other episodes of the series sometimes show Alex to be conceited in a similar manner. She appears to hardly ever think of anyone other than herself and can be seen occasionally as a spoiled brat. When asked by her father why she could not be more like Justin, Alex sarcastically replied, "'Cause I don't wanna grow old alone."
Alex is hardly ever shy when it comes to boys; she once went as far as to kiss a random boy named Matt to get back at Justin (David Henrie), after he discovers that Alex had never had her first kiss in the season one episode "First Kiss". Alex claims everyone takes her advice as she knows a lot about fashion, relationships, girls, and guys, but above all she can be very sneaky and tricky. So much, that she's even willing to admit that she's usually up to no good, and feels disturbed when others say that she is good. Her best friend since childhood is Harper (Jennifer Stone), who often tries to keep her out of trouble. Her temporary best friend at Wizard School is Hugh Normus, as she said in one episode, that he was "the worst best friend ever". Though she continues to torment her older brother Justin, the two seem to have a close bond that neither seem to have with any other character on the show. Her enemy since kindergarten is Gigi Hollingsworth , who spilled juice on Alex's blanket and told everybody that Alex had an "accident" at nap time.
Alex often uses magic to solve her problems, even if it leads to more disaster in almost every episode. Her tendency to use magic without permission is often caused by her lack of work-ethic and respect for the rules. Alex hardly ever considers the consequences of magic and is often unprepared when the situation goes haywire, which usually requires the help of her more knowledgeable brother Justin. In "Wizards vs Vampires" it was revealed she has a record with the Wizard Police. She is very skilled at "Make-'em-Ups", when a wizard can make up their own emergency spell.[8] Riley (Brian Kubach) had been Alex's crush for most of the first season, and to impress him, she calls herself his good luck charm and attempts to magically win his baseball game.[9] She had also got him jealous by enchanting a mannequin to come alive and date her— after he breaks up with her.
She is a Daddy's Girl and according to her father, Jerry , she uses her puppy dog eyes to get out of trouble. She can't tell when her dad's being overprotective, she just thinks he's being crazy and doesn't make the situation better by saying she's growing up. In "You Can't Always Get What You Carpet", however, she tells her dad she will always be his little girl. She isn't fazed much when he's overprotective and still does whatever it is he doesn't want her to do. For example in "Alex's Brother Maximan", Jerry hears Alex tell her mom that her boyfriend, Dean (Daniel Samonas), wants to kiss her, and he says "Kissing? Who are you kissing?" Later in the episode, she does kiss Dean, but when her dad questions it, she tries to change the subject.
Alex is often depicted as a slacker, somewhat more so with regular high school than in wizardry and witchcraft school. If Alex does not want to do anything that is school-related, she will make an excuse or scheme about why she does not want to do it, and how unnecessary she finds it or will just simply not do it. She will often rebel against mandatory assignments with glee and has been known to avoid any ambition in attending her classes or being on time. Alex never likes doing work. She has even resorted to trying extreme measures in order to get out of a school project, once going as far as attempting to injure herself on purpose by jumping off the stage after she is named as Harper's replacement as Tinker Bell in the school production of Peter Pan (this after she already auditioned to be Harper's understudy thinking that she would not have to do anything in the play), when Harper accidentally falls off the stage during rehearsal. Art is her favorite school subject and is pretty much the only class she takes seriously.
Alex is also often quick on her feet when making some type of excuse, such as when she almost exposed Justin as a wizard in the season one episode "The Supernatural", claiming that Justin was taking a spelling test after almost stating that he had cast a spell in order to make himself an ace baseball pitcher. At times, Alex also works together with her younger brother Max to play tricks on Justin, and they can be seen laughing together at his expense. Despite her less than kind behavior, Alex hates "fake" people. In the season two episode, "Alex Does Good," she is disgusted with the do-gooder club she is forced to join, since they are only doing good deeds to earn awards. Later, she even refuses a ribbon to protest their behavior (though she quickly changes her mind and accepts it, when she finds out that if she doesn't participate in the "Happy Helpers Club" in every way, she'll get suspended). Alex is also very much like her aunt Megan, as both love art and hate hard work. In fact, Max said that Megan is just like Alex's twin only older in "Retest", though the key difference between the two is that Alex is capable of apologizing for her actions, something that Megan never learned to do.
Though frequently unkind and insensitive to those around her, Alex is far from completely heartless. She deeply cares for Harper, going so far as to reveal her secret to her in "Harper Knows" out of guilt for lying, and loves Justin dearly despite their constant antagonism. Alex can also feel remorse and guilt for her actions and has apologized and taken responsibility for them, and often goes out of her way to set things right whenever her disregard for the consequences directly affect her friends and/or family. During the Wizards of Waverly Place movie, Alex is the one who gains her full powers. Although at the ending, she "rewinds" time which causes the competition, to decide who gets full powers, to have never happened. (The competition was taken early as a desperate attempt to save the Russo's family from never existing.) Therefore, all three still possess their powers. In the movie she says that Justin was everything that she ever wanted to be and she was jealous of how smart he was and how kind he is, while Justin responds in kind saying how he is jealous of how everything comes easy to her, especially magic, which is why he strives so hard to be perfect.
After her parents complain how she never has never been in any school clubs, she lied and said she was in reading club and tried to steal the award from Justin's room and scratch out his name and put hers. Justin, however, created Frankie (FrankenGirl) to guard his room, who became fast-friends with Alex. Justin then put a spell on Frankie to like cheerleading and she wanted Alex to be on the squad with her. In "Monster Hunt", Alex gets jealous of Justin when he moves forward in the wizard training so she creates a spell song where she can remember the spells she learn, hopefully to catch with him.
It is revealed in Doll House that Alex didn't know about magic when she was 5, causing fans to wonder when she found out. A softer, childish Alex is also revealed in the episode, when she eagerly tries to get into a small fight with Justin and jumps happily when he snaps at her, going to the point where she actually hugs him, despite of the fact that she states in many episodes how much she hates hugs. This implies that she loves bickering with him and that all the fights and the pranks she pulls on him are a way of getting his attention.
Relationships:
Riley: Alex's Season 1 boyfriend. He first appeared in the episode I Almost Drowned in a Chocolate Fountain, where Alex went on a date with him. He then appeared to be her boyfriend in The Supernatural and Alex's Spring Fling. He does not appear after that.
Dean Moriarti: Alex's Season 2 boyfriend. According to Harper, Dean is a bad boy who doesn't have a set bedtime and has a fake tattoo business. Alex's crush on him is revealed in the episode Graphic Novel, when Alex draws him in her magic journal. Alex and Dean become a couple in the episode Racing. In Saving Wiztech, Alex realize that she is in love with him. However, the two break up in Wizards vs. Vampires: Dream Date when Alex feels they have grown apart.
Mason Grayback: A boy Alex starts dating in Alex Charms a Boy. He is revealed to be a werewolf in Wizards vs. Werewolves. When Mason impulsively says that he is in love with Juliet Van Heuson, Alex breaks up with him. He then proves that it is Alex he loves with the true love necklace, but says that it is too late, as a bite from Juliet has turned him into a full wolf.
-Before the movie, Justin was the favorite to win the Wizard's Competition, but Alex won the Premature Wizards Contest.
-So far, Alex has been in every episode.
-Alex also appears within the Wizards of Waverly Place (video game)
-Alex and her aunt Megan are very similar to each other (except for the fact that Alex will always love her brothers). This is similar how Justin and Max are like Jerry and Kelbo respectively.
-Despite her claims of being a leader and setting fashion trends for the other students at school, it appears that Alex doesn't have many friends except for Harper.
-1st appearance: Crazy Ten Minute Sale
